09 Aug Benefits of Event Marketing
Event marketing is increasingly becoming a vital element of business promotion strategies, and with good reason. Intense competition means your business simply cannot be left behind. However, beyond the necessity, there are tangible benefits that make it worthwhile for your business.
Constantly enhancing brand value and appeal is the mainstay of any marketing strategy. An event that is marketed, organised and attended well provides an excellent opportunity for brand exposure. This can be through media coverage as well as prominent displays of your business’s logo, products, services, brochures, newsletters and banners. Furthermore, giveaways such as branded pens and notebooks create an enduring brand memory.
A successful event can generate new or renewed interest in your products and services, resulting in a spike in sales during and after the occasion. This can be even more pronounced when it is accompanied by a sales promotion, as is usually the case. In addition, the chances of strengthening your loyal client base are higher.
Personal Interaction With Your Clients
Few other forms of marketing afford you an opportunity for one-on-one interaction with your customers. This enables you to directly discuss your products and services with them, adding a personal touch to marketing that is far more memorable. If you make a good impression, you would promote word of mouth marketing channels, boosting brand appeal and sales in the long run. Furthermore, the first-hand insights and feedback you receive from your customers will enhance the responsiveness of your business.
Your event can attract industry leaders, influencers, and even competitors. As a result, it can be a powerful tool for networking, generating leads, and enhancing the standing of your business among your peers. This creates further opportunities, such as industry awards and recognition for your business, which then loops back to strengthen your brand appeal and niche in the market.
Social Media Engagement
An event serves as a powerful focal point for an enhanced social media engagement with your consumer audience, thereby forming part of a marketing cycle that benefits your business. From email marketing, SMS platforms, referral promotion, social media rewards, and use of hash tags, the opportunities to engage your audience are endless.
Start Organising Your Next Event
Don’t be left behind. Start organising now. Here at Outix, we are ready to market your event and handle your ticketing. Get in touch with us and we will help you build a more meaningful connection with your customers.